Where Is Lance Armstrong in 2025?
Insights Into His Life After Cycling
Lance Armstrong, once known worldwide as a seven-time Tour de France champion, has shifted his focus from professional cycling to business, media, and advocacy in 2025. After his cycling career ended amid controversy, Armstrong embraced new ventures, running bike shops, launching a coffee brand, and hosting the popular podcast “The Move,” where he shares insights on major cycling events.
He remains active as an entrepreneur and continues to participate in cancer advocacy, reflecting the significant role his own cancer battle played in his life. Despite the ups and downs of his cycling legacy, Armstrong’s current endeavors keep him connected to the sport and expand his influence beyond racing.
Where Is Lance Armstrong in 2025?
Lance Armstrong remains active in the sports and business world even years after retiring from professional cycling. His personal and family life, as well as his routine beyond the sport, continue to draw public interest.
Current Residence and Lifestyle
Armstrong resides primarily in Austin, Texas, maintaining a private yet active lifestyle. He spends considerable time with his longtime partner, Anna Hansen, and their children, prioritizing a close-knit family environment.
Beyond Texas, Armstrong owns other real estate, including property in Colorado. He splits his time between these locations, enjoying both urban and rural settings. Armstrong leads a healthy lifestyle, often seen cycling recreationally and participating in local endurance events.
Armstrong also invests in diverse business ventures. Notably, he has a successful podcast and several entrepreneurial projects in health, fitness, and technology. His daily life reflects a balance of personal passions, business interests, and commitment to family.
Day-to-Day Life After Cycling
Armstrong’s post-cycling routine remains structured around athletics and business pursuits. Mornings often start with endurance workouts such as cycling, running, or swimming to maintain personal fitness and well-being.
He records episodes for his podcast, where he interviews athletes, entrepreneurs, and public figures, sharing insights from the world of sports and health. Many of his business meetings and collaborative endeavors occur remotely, allowing him the flexibility to spend time with his children.
Family activities play a central role. Armstrong regularly attends his children’s events and supports their interests, making space for quality time at home. In addition, he frequently participates in charity rides and local community events, using his profile to support causes related to cancer awareness and clean sport.
Professional Endeavors Beyond Cycling
After his competitive cycling career ended, Lance Armstrong moved into business and investment. He has played active roles in several entrepreneurial and financial pursuits, focusing on industries close to sports and wellness.
Entrepreneurial Ventures
Armstrong founded Mellow Johnny's Bike Shop in Austin, Texas, in 2008. This shop quickly became a recognized hub for cycling enthusiasts, offering bikes, accessories, repairs, and cycling events.
He also launched the Juan Pelota Café, located inside the bike shop. The café provides a spot for cyclists and locals to gather, combining his interest in both cycling and community building.
Armstrong has worked with brands such as Trek Bicycle and SRAM Corporation in prior years. While his formal sponsorships ended after his doping scandal, his businesses continue to promote cycling culture in Austin.
Armstrong's approach to business has focused on leveraging his reputation in cycling to create stores and services that appeal to both serious cyclists and newcomers. He maintains a hands-on presence in these ventures, regularly engaging with customers and local events.
Venture Capital Activities
Beyond running shops and cafés, Armstrong has taken an active interest in investment, particularly in early-stage startups. He became widely known for investing in venture capital funds, including an early stake in Uber, which grew substantially in value over the years.
Armstrong's role often involves acting as an advisor or limited partner rather than directly running these companies. His investments target companies in technology, health, and sports.
Working with Next Ventures, Armstrong and his partners focus on funding companies at the intersection of sports, fitness, and wellness. This venture capital firm evaluates startups for growth opportunities in areas such as performance nutrition, wearable technology, and fitness platforms.
By combining personal expertise and market insight, Armstrong’s investment activities show a strategic focus on long-term growth and innovation within the active lifestyle sector.
Media Presence and Projects
Lance Armstrong maintains a visible media profile in 2025, leveraging his expertise and personal story across multiple platforms. He interacts with audiences through podcasting, television, and documentaries focusing on cycling, sports controversies, and personal growth.
Podcasting and New Media
Armstrong is an active podcast host, with his flagship program THEMOVE attracting a dedicated audience of cycling fans and sports enthusiasts. The podcast covers major cycling events, including expert analysis and interviews with athletes and insiders. He brings a distinctive perspective based on his racing background and direct experience with professional sports.
In addition to THEMOVE, he features on other digital media channels and often collaborates with industry figures. His media company, WEDŪ, produces content in cycling, endurance sports, and wellness. Armstrong uses social media platforms like Instagram and X to interact with fans, publish updates about his projects, and share commentary during major events.
Television and Reality Projects
Armstrong’s television career includes guest spots on sports commentary shows, where his insights into cycling remain valued. He has commented on Tour de France coverage and has provided analysis for networks such as ESPN. His presence in mainstream sports media helps him remain relevant beyond his competitive years.
Notably, Armstrong participated in reality television such as Fox’s Stars on Mars. His turn on the series showcased his competitive attitude and adaptability in unfamiliar settings. Reality TV gave viewers a different perspective on Armstrong, separate from his reputation built as an athlete.
Documentaries and Specials
Armstrong continues to be the subject of and participant in multiple documentaries and specials. The 30 for 30 ESPN documentary LANCE, released in 2020, remains one of the most in-depth explorations of his career and controversies. Since then, he has contributed to newer projects examining doping, redemption stories in sports, and the evolution of cycling.
He takes part in interviews and roundtable discussions about ethics and performance enhancement in athletics. Armstrong sometimes consults behind the scenes on documentary productions, bringing firsthand knowledge to topics that attract widespread public interest. This role keeps him directly engaged with ongoing conversations in sports media.
Philanthropy and Cancer Advocacy
Lance Armstrong has dedicated significant energy to cancer-related philanthropy since his diagnosis and recovery. His nonprofit work and cancer advocacy have directly impacted patients, families, and public awareness.
Livestrong Foundation Activities
Armstrong established the Lance Armstrong Foundation in 1997 after overcoming testicular cancer. Later renamed the Livestrong Foundation, it is based in Austin, Texas and has provided a range of services for people affected by cancer.
The foundation supports patients through navigation services, financial resources, and survivorship programs. Its public health initiatives include funding for cancer research, community grants, and supporting caregivers as well as survivors.
Livestrong’s recognizable yellow wristbands became a global symbol. The sale of these wristbands raised millions for cancer support. Even after Armstrong left the board in 2012, the foundation’s programs have continued, adapting to new challenges in cancer care.
Cancer Awareness Campaigns
Armstrong's advocacy helped place cancer awareness in the spotlight, especially in the early 2000s. His story was widely used in national and international campaigns to encourage early cancer detection and offer support to those battling the disease.
Livestrong ran public education efforts emphasizing survivorship and mental health for those affected by cancer. Campaigns focused on reducing the stigma of a cancer diagnosis and empowering patients to seek help and information.
Through events, media appearances, and collaboration with other organizations, Armstrong and the Livestrong Foundation raised awareness and promoted policies to improve cancer care and prevention. Their outreach remains a reference point in the intersection of sports, celebrity, and health advocacy.
Legacy in Cycling and Public Perception
Lance Armstrong’s standing in sports history is shaped by both athletic achievements and one of the most publicized scandals in cycling. His post-career reputation remains a subject of debate among fans, athletes, and the wider public.
Tour de France Victories & Impact
Armstrong won the Tour de France seven consecutive times from 1999 to 2005. His victories reinvigorated American interest in professional cycling and made him an international sports figure.
Those Tour de France titles, initially celebrated as historic, showcased advances in equipment, training, and race strategy. Armstrong’s comeback after battling cancer inspired many and contributed to increased participation in cycling, especially in the United States.
His success also brought financial growth and global attention to the sport. Sponsorships and media coverage grew during and immediately after his winning streak.
Doping Scandal and Legal Battles
Armstrong’s legacy faced a turning point in 2012. The United States Anti-Doping Agency (USADA) concluded he used performance-enhancing drugs (PEDs) throughout his career, including erythropoietin (EPO), testosterone, and blood transfusions.
He was stripped of his seven Tour de France titles and received a lifetime ban from professional cycling. Armstrong publicly admitted to doping in 2013, which brought significant public backlash and scrutiny to the sport.
Legal battles followed, including lawsuits and financial settlements related to fraud and whistleblower claims. His case amplified calls for anti-doping reforms within professional cycling.
Evolving Legacy and Reputation
Armstrong’s public perception remains mixed. Some recognize his athletic determination and cancer advocacy, while others see his actions as deeply damaging to the integrity of cycling.
He has stayed involved with the sport, notably through his podcast, The Move, offering race analysis and commentary. Despite his disqualification, his insights on cycling attract a significant audience.
For many, Armstrong’s story is a reminder of both the sport’s potential and its vulnerabilities. His name is still linked to ongoing debates on fairness and trust in professional cycling.
Commitment to Wellness and Fitness
Lance Armstrong maintains a strong focus on health and physical activity after his professional cycling career. He channels his experiences into personal routines and wider wellness advocacy that continue to shape his daily life.
Personal Health Initiatives
Armstrong follows a disciplined fitness regimen, including regular cycling, running, and strength training. He integrates structured workouts to maintain his cardiovascular health and overall physical condition.
Wellness remains central to his routine. Armstrong emphasizes a balanced lifestyle, incorporating healthy eating habits and consistent physical activity. He often shares glimpses of his training and recovery methods through social media and interviews, highlighting his commitment to longevity.
He credits much of his daily energy to nutrition and conscious recovery practices such as stretching, sleep optimization, and mindfulness. Armstrong’s approach reflects a long-term investment in both physical performance and well-being, serving as a foundation after his competitive years.
Promoting Wellness to Wider Audiences
Through his podcast, “The Move,” Armstrong discusses current trends in sport, fitness, and wellness with professional athletes and health experts. He provides insights drawn from his own journey, offering advice and commentary that reaches both casual listeners and sports enthusiasts.
He uses public appearances and business ventures, such as investing in bike shops and wellness-related brands, to encourage active lifestyles. Armstrong frequently advocates for cancer awareness and physical health, leveraging his influence to support health-related causes.
His work extends into community initiatives, often participating in charity rides, fundraising events, and public speaking where the focus is on wellness and maintaining a fit lifestyle. Armstrong’s outreach reflects ongoing engagement with fitness, beyond the realm of professional sport.
